Chosen for the 26th Edition of the Arab Radio and Television Festival, “Where Image Pulses and Future Echoes” brings together two complementary ideas: an image that captures the vitality of the present, and a media landscape looking toward a future shaped by rapidly advancing technology and evolving ways of creating and experiencing content.
“Where Image Pulses” goes beyond the image as a means of conveying reality. It highlights its power to express, influence and condense stories, emotions and events into a single visual moment. An image moves to the rhythm of life, captures its details and offers audiences an experience that goes beyond information to engage emotion and interaction. It is not merely something we see, but something we experience — a living form of storytelling that can give a moment lasting resonance.
“Future Echoes” carries the message from the present toward what lies beyond it. Like an echo that travels and evolves with distance, it evokes an Arab media landscape that does not simply keep pace with change, but engages with it and helps shape what comes next.
This vision reflects today’s media environment, where image, sound and technology increasingly intersect, artificial intelligence and digital platforms are advancing rapidly, and the production, distribution and consumption of content are constantly evolving.
From Slogan to Visual Identity
The concept extends beyond language, finding visual expression in the official poster for the 26th edition.
The camera lens takes center stage, framed by flowing lines that convey a sense of rhythm, movement and expanding resonance.
More than decorative elements, these lines represent a movement that begins at a single point and expands — suggesting the way an impact travels from one moment to another, from one image to another, and from the present toward the future.
Colors Rooted in the Festival’s Identity
The visual concept draws on colors inspired by the Festival’s original identity, with new variations reflecting the spirit of the 26th Edition.
The result connects the Festival’s history with its future while offering a fresh interpretation aligned with “Where Image Pulses and Future Echoes.” The poster becomes an extension of the slogan: the lens evokes the image, the lines evoke the pulse, and the color gradients bring movement and energy to the composition.
From the Present to the Future
Through the interplay of words and images, the slogan expresses a broader vision: a living image rooted in the present, and a media landscape whose echoes reach into the future.
This vision reflects the Festival’s role as a meeting place for media professionals and creators, a platform for showcasing works and experiences, and a space for exploring the transformations shaping the audiovisual media sector.
The 26th Edition of the Arab Radio and Television Festival will take place from 21 to 24 September 2026, in Tunis and Hammamet.
Festival events will be held across several emblematic locations, including Yasmine Hammamet, Carthage Amphitheatre, and the Opera Theatre at the City of Culture in Tunis.
