By end December 2017, ASBU received an offer from the Kuwait Football Association (KFA) to ensure the marketing of television rights for the 23rd Arabian Gulf Cup hosted by Kuwait and which saw the participation of the six Gulf countries plus Yemen and Iraq. The competition, organized in December 2017 and January 2018, received wide media coverage and was attended by a record number of spectators. This was commended by the participating countries and praised by member TV corporations.
